Case studies
Vacation rental home pages that pass the 5-second test
See what changed on two real direct booking sites, so a stranger knows what you offer, where it is and what to do next, before they scroll.
Or call Pam: 717-402-9478
Case study: Pineapple Properties
Can a stranger tell what you offer in 5 seconds?
Meredith manages vacation homes in the Florida Keys and takes her bookings direct. Her OwnerRez site did the job of a booking engine, but not the job of a salesperson. We changed that without moving her off the platform she already pays for.
The test
A guest lands on your home page from a search or a listing. Before they scroll, they need four answers.
1. What is this?
A vacation rental.
2. Where is it?
The location, in plain words.
3. What will I experience?
The stay, not just a list of properties.
4. What do I do next?
One clear action, call or book.
If a visitor has to guess at any of these, a lot of them go back to Airbnb.
Before and after
A photo, a search bar and a list of properties
A stranger had to work out what the place was, why it was special and why booking direct was worth it. The phone number sat in small gray text in the footer.
The first screen says it plainly
Curated vacation homes in the Florida Keys, personally managed. A poolside photo shows the experience. The host's phone number is in the header and again in the hero, with a prompt to text or call.
How the new page passes
What is it?
Vacation homes, named in the headline.
Where is it?
The Florida Keys, named in the headline. Palm Beach is called out as a second location.
What will I experience?
A pool photo, plus category cards that match the guest to the stay: pool and dock homes, large families and groups, Key West, Palm Beach.
What do I do next?
Call or text Meredith, or explore the homes. The phone number repeats down the page.
Trust, right under the hero
The proof that earns the booking
These sit right under the hero. A stranger gets the reason to skip the big booking sites before they scroll.
A guide, not a template
Meredith is the guide in this story. "Personally managed" and her personal phone line give visitors empathy and authority in one line. Her story puts a face and a voice behind the listings.
What we did
A custom style layer and a custom home page, built inside her existing OwnerRez site. No migration, no new platform, no risk to her bookings.
Still testing
We are testing the main button now. "Explore all vacation homes" is browsing language. "Book Now" may do more for a guest who is ready. We will report what we learn.
Result
The new home page went live only a few days ago, so there is no results number yet. We will share one here once it is verified.
You do not need a new website to get more direct bookings. You need the one you already have to answer four questions in five seconds.
Case study: Jodie / Hybrid site home page redesign
Jodie: a new home page on her hybrid site
Jodie is a short-term rental host with a hybrid site. We redesigned her home page.
These numbers are Jodie's, not Pineapple's.
Results from Jodie's hybrid site after the home page redesign. Every site and market is different, so your numbers will vary.
Does your site pass the 5-second test?
Book a free fit call with RezReach. We will take a quick look at your current home page and give you a plan to get more direct bookings from it.
Or call Pam: 717-402-9478